Passage to India

Companies attracted to the country’s potential must do more than merely transplant products and systems that have succeeded elsewhere, say Kuldeep P. Jain, Nigel A. S. Manson, and Shirish Sankhe.
India, for some time now the focal point of the global trend toward strategic offshoring, has simultaneously become appealing as a market in its own right. With GDP growth more than double that of the United States and the United Kingdom during the past decade, and with forecast continued real annual growth of almost 7 percent,1 India is one of the world's most promising and fastest-growing economies, and multinational companies are eagerly investing there.
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