Elated to have met & recieved a copy of Insanely Simple from Ken Segall, former Creative Director of Apple

I was attending the 17th Annual Shared Services & Outsourcing Week Asia being organised by SSON at the Max Atria, Singapore Exposition Centre, Singapore 1-4 Sep 2014.  

As part of this program, probably the icing on the cake was the BIG IDEA KEYNOTE: Simplicity: The Driving Force in Innovation from Apple’s Former Creative Director, Ken Segell. 

Having worked for 12 years as Steve Jobs’ agency Creative Director, Ken Segall is well acquainted with the power of simplicity. Having played the same role with companies like Intel and Dell, he’s equally familiar with the dangers of complexity. These varied experiences led to Ken’s New York Times Best Seller, Insanely Simple. The man who put the “i” in Apple talks about simplicity as a guiding principal for successful branding, services and problem solving. Being simple is not simple — but it’s the key to winning the hearts of customers and colleagues alike. 

The spectacular success of Apple is well known—but that’s not to say it’s well understood.

How is it that Apple could so consistently out think and out market monoliths who possess greater resources or market share? The answer is surprisingly uncomplicated.

But the biggest surprise and take away for me was when I was fortunate to receive an autographed copy of his book Insanely Simple: The Obsession That Drives Apple’s Success. It was probably one of the best moments of this program and also a day I will long remember and cherish and the few minutes I had with him one-on one. It certainly made my day and made my trip to Singapore to attend this program worth all its penny. 

He was so simple and humble and mingled with every one and took time to talk to many of us and painstakingly sign and autograph his book. Thanks to Ken for presenting me an autographed book. It will surely be a a prize treasure in my library. 

The BOOK

Insanely Simple: The Obsession That Drives Apple’s Success

To Steve Jobs, Simplicity was a religion. He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon—a means of humbling category leaders once thought to be invincible.

Insanely Simple is a fascinating read for anyone curious about life in Steve Jobs’s world. It’s an even more compelling read for anyone who wishes to leverage the power of Simplicity to propel their own organization—or their own career.

The ten elements of Simplicity

Insanely Simple explains the ten elements of Simplicity that drive Apple’s success, illustrating each with previously untold stories. It takes you inside Steve Jobs’s world to show you how he enforced the rules of Simplicity—sometimes with humor, sometimes with brutality, but always with amazing success.

Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential—and therefore most important.

Surely a must read for any one and understand how Steve Jobs and his team relentlessly drove innovation but at the same time kept it simple. Thanks to Ken Segall for revealing it all in a very simple manner.......

Watch his video :

Insanely Simple: The Obsession that Drives Apple's Success